Since the mid 1990's the purchasing and data capturing of share registers with our partners has created a unique offering that we can provide .
Share registers were purchased from Companies House public domain data, we would then data capture the information (Name, Mailing Address, Number of Shares Owned & Share Name) either by hand or by our custom designed OCR software. This is now the largest available database of UK Share Holders. We hold in excess of 14 million records across the following markets:
FTSE Small Cap
We would then supply this data to various FSA Licensed Investment Brokers across the UK for direct mail or telemarketing campaigns. These clients would do mailings as small as 10,000 per month up to 150,000 per month. These clients would offer the shareholders a free market report on the stock they owned and the shareholders would fill out a coupon and return it the investment broker.
That broker would then contact the potential customer and attempt to sell them different investment
products. The most common being penny shares. The vast majority of these investment brokers have
since been declared in Default by the FSCS and compensation is available to those people that were mis sold.
We know which investors were marketed to by these companies and when. We also know the penny
shares that some of these companies were pushing to their investment clients and we also have those share registers.
We also have the same information for other clients that have not been declared in Default yet, but we
believe they will at some point in the future.
The most effective way to reach these mis sold investors is through direct mail campaigns. We are able to mail to people that were targeted by the defaulting firms and to be people that we believe may have purchased the penny shares that the defaulting companies were pushing.
We are able to do this under legitimate interest and compliant with all current marketing regulations.
All of the data was purchased from Companies House and is available in the public domain. We have
invoices from companies house for a vast majority of registers, going back to the mid 1990's. When we do a mailing for a client we supply them with copies of the companies house invoices for their records.
Due to the age of the data since it was collated it is imperative to have the data cleaned to not only
ensure GDPR Compliance, but also to ensure the mailing is a success, reduce any wasted postage and print costs and doesn’t go to someone who has moved address or sadly deceased.
If a letter was to be sent to a deceased person this could not only cause distress to any bereaved relative but would also make the letter look like a scam and not genuine and similarly if it was sent to someone’s old address.
The response rates to direct mail campaigns can vary due to a number of factors including mail piece
content, layout, data selected and timing. We have found that a multiple contact approach works best to build brand familiarity. It can take some people receiving multiple mail pieces before they respond with their potential claim.
We have found that response rates can typically be between 0.5% and 2.0% per mailing, this creates a very good return on investment.
If we assume a response rate of 1% and a response conversion rate of 50%. If we then assume a low
average claim amount awarded of £15,000 and a fee of 40%. On a 10,000 direct mail campaign this
could gross £300,000 in fees for the CMC (Claims Management Company).